TypeCon 2016 Animation

August 28th, 2016

Our animation for TypeCon 2016 explores the potential of the modular construction of MuirMcNeil’s TwoPoint and TwoPlus type systems in formulating a layered information environment which evokes a glitched LCD display system. In this context, and to adapt the typographic approach used across the static elements of the identity to motion graphics, a set of parameters were defined to regulate the animation process: all movement between frames was restricted to the horizontal axis in integer multiples of the various dot pitches derived from a series of specific scale-related type sizes.

The result is an animation, that is in effect ’frame by frame’ with no inbetweening, which extends the visual language of the identity, emphasising both the structural and textural attributes of the typographic system used throughout.