The London College of Communication Summer Shows identity was built with a range of custom typefaces developed from MuirMcNeil TwoPoint. All of the typefaces map precisely onto the TwoPoint body.

Various flavours of the type system were employed to signify information in three main areas: the LCC itself, the School of Media and the School of Design, which had separate degree shows running consecutively. Information hierarchy was expressed with type texture and weight – the show titling employed diagonal stripes; the School of Media, horizontal lines; the School of Design, dots.

The two typefaces used for the Schools of Media and Design are modulated in a series of stroke and dot widths allowing enhanced textures to be created by layering elements in fixed offsets common to the core construction unit of the type system.

The overarching aim for the project was to create a substrate against which student work would stand out – this was reinforced by the use of a monochrome metallic palette for signage and print which sat well with both the building and the work on show.

A 7.2m height mirror finish modular type supergraphic applied to the exterior of LCC entrance hall glazing was intended to reflect the sky and the immediate environment surrounding the LCC under changing light conditions throughout the day.