Visual Grammar Poster
Under the auspices of their ‘Modern Theory’ research platform, DesignPractice, a Brussels based design studio, invited 10 design studios to each produce a poster to ‘communicate an aspect of the fundamental components of visual grammar’. The initial participants were each asked to nominate another studio to take part in the project. The twenty posters were exhibited at MAD Brussels in September 2012.
Our intention for this project was to produce a typographic poster using only the text provided in a way that distilled the words to visual abstractions. We anticipated that separating form from meaning would speak about visual grammar in a direct and immediate way. This premise was the basis for a typographic composition where the boundary between what can, and what can’t be read, is blurred.