One Oxford Street, part of Derwent London’s largest development, features office, retail and public spaces along with London’s first new theatre in 50 years.

Cartlidge Levene designed its visual and environmental identity using MuirMcNeil’s Cut typeface set in a bold colour palette across various playful applications. Fragmented and abstracted, Cut’s geometric forms appear throughout signage, print collateral, seating, and LED window installations, creating a flexible, dynamic identity that that reflects the area’s rich visual heritage.

Photography: Marcus Ginns.