ThreeSix 11 at Milan Design Week

August 4th, 2013

Makr Shakr was an installation at this year’s Google I/O conference that used robotic barmen to mix drinks in approximately one googol (that’s 10 to the power of 100) different crowd-sourced combinations. Developed by the MIT Senseable City Lab, the project featured an identity, web application and data visualization designed by Pentagram’s Eddie Opara and team. MuirMcNeil’s ThreeSix 11 typeface is a core component of the data visualisation elements of the project.